How to set up the semi-jewelry display in your store
The display is the store's first salesperson: it is what makes the customer stop, come in and look at the pieces. Some practical ideas for setting it up with semi-jewelry.
Mix categories
Show earrings, necklaces and bracelets that go well together. That way the customer sees a set and takes more than one piece.
Combine everyday and statement pieces
Mix everyday pieces with statement pieces. This serves both those who want something discreet and those who want to stand out.
Vary plating and color
At Olfa, orders are per model and finish/color, so you can choose the same model in more than one finish.
Refresh often
New pieces give customers a reason to come back to your store. Olfa usually launches new items every month, and you can choose them on the site.
Give the right information
Each piece can go with a care card, using the recommendations from the gold plating guide.
Organize by theme
Grouping by style or occasion helps the customer decide faster.